Friday, September 6, 2013

Social Networking and Security. . .or Lack of When Promoting Your Brand

Thief
Nowadays, more and more enterprises begin to use social media platforms in order to create customer interaction, brand building, and information communication. But for business, social media brings more than just good impression, friends, increasing recognition, or potential customers. For many organizations, the use of social media will bring real risk to damage the brand image, leak private information, and maybe even lead to legal proceedings.

There are some security threats created by social media.

Social engineering is an ubiquitous method that eloquent fraudsters prefer. Even before the advent of computer networks ,social engineering already exist. However, the rise of the Internet make fraudsters easier to find potential victims. Social media put this threat to a new level. There are two reasons. First, comparing to before, people are more willing to share their personal information on some social media, such as Facebook, Twitter, Google Plus, and Myspace. Second, social media platforms will encourage people to assume that some person or thing is credible. And it reached a dangerous level. With this foundation, it just need a small step to reveal our companies’ secret plans to your friends. For example, if we want a friend to help us to receive a protected file from our corporate network, we can just tell him the password. But there will be an unimaginable consequences.

Sometimes, hackers can find the source code directly. Then they inject malicious code into social networking sites, including the use of advertising and third-party applications. On Twitter, abbreviated URL can be used to trick users to visit a malicious site. And if we are using a company computer, these sites maybe can extract personal and corporate information from the computer. Twitter particularly vulnerable to be attacked by this approach because it is easy to forward and millions of people can see the content.


1 comment:

  1. Nice post! In the first paragraph, you first figure out the fact that more and more enterprises are using the social media platforms to do business, then tell people that social media platforms are two-edge swords which can bring companies both advantages and disadvantages. In the following paragraphs, you use examples to show and analyze your opinions which are advanced in first paragraph to readers.
    In sum, it is a worthy writing. After reading the post, people will be careful to use social medias.

    Finally, In "Social engineering already exist", the "exist" will be better if it is changed into "existed".

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